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Criterion
How Might We
Innovation
How Might We
Paper illustration for Reverse Brainstorming
Innovation
Reverse Brainstorming
Paper matrix with seven SCAMPER rows, operator prompts and variations for a course portal.
Innovation
SCAMPER
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer.For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitysame
LowLowLowLow
Timedifferent
30–45 min30-60 min30-60 min30-60 min
Participantsdifferent
1-103-122-104-12
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
HMW Questions, Challenge Framing, Idea PromptsReverse Ideas, Risk Themes, Solution IdeasSCAMPER Idea List, Concept Shortlist, Variation NotesIdea pool, Theme clusters, Shortlist
Tags1 shared
FramingOpportunityIdeationQuestions
BrainstormingIdeationCreativityRisk
BrainstormingIdeationCreativityReframingInnovation
BrainstormingIdeationCreativityWorkshopDivergence
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