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| Criterion |  Innovation How Might We |  Growth North Star Metric |  Business Strategy Ansoff Matrix |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30–45 min | 1-2 h | 45-90 min | 1-2 h |
Participantsdifferent | 1-10 | 3-8 | 2-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | North Star metric, Input metric tree, Measurement cadence | Ansoff Matrix, Growth Options, Risk Notes | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | FramingOpportunityIdeationQuestions | GrowthMetricsAlignmentRetention | GrowthStrategyMarketPortfolio | AlignmentStakeholdersStrategyFacilitation |