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| Criterion |  Innovation How Might We |  Innovation Morphological Analysis |  Business Strategy Ansoff Matrix |  Innovation SCAMPER |
|---|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 30–45 min | 1-3 h | 45-90 min | 30-60 min |
Participantsdifferent | 1-10 | 2-8 | 2-8 | 2-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Morphological Box, Concept Combinations, Idea Shortlist | Ansoff Matrix, Growth Options, Risk Notes | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | FramingOpportunityIdeationQuestions | IdeationInnovationCreativity | GrowthStrategyMarketPortfolio | BrainstormingIdeationCreativityReframingInnovation |