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Criterion
How Might We
Innovation
How Might We
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30–45 min30-60 min1-2 h Setup, laufend90-180 min initial, dann laufend
Participantsdifferent
1-102-62-63-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
HMW Questions, Challenge Framing, Idea PromptsCounter Metric List, Guardrail DefinitionsOpportunity Solution Tree, Experiment Backlog, Learning LogKPI Tree, Owner List
Tagsno overlap
FramingOpportunityIdeationQuestions
MetricsMeasurementStrategyExperiments
DiscoveryOutcomesExperimentsOpportunity
MetricsStrategyAlignmentMeasurement
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