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Criterion
How Might We
Innovation
How Might We
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Purposedifferent
With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30–45 min45-90 min1-3 h1-3 h
Participantsdifferent
1-102-82-82-10
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
HMW Questions, Challenge Framing, Idea PromptsAnsoff Matrix, Growth Options, Risk NotesFive Forces Analysis, Competitive Risks, Strategic OptionsPESTLE Map, External Risks, Strategic Questions
Tagsno overlap
FramingOpportunityIdeationQuestions
GrowthStrategyMarketPortfolio
StrategyCompetitionMarket
StrategyMarketAnalysis
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