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| Criterion |  Innovation How Might We |  Growth A/B Testing |  Product Strategy Counter Metrics |  Growth Pirate Metrics AARRR |
|---|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. |
Complexitydifferent | Low | High | Low | Medium |
Timedifferent | 30–45 min | 1-4 Wochen | 30-60 min | 1-2 h Setup, laufend |
Participantsdifferent | 1-10 | 1-6 | 2-6 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Experiment results, Decision log, Learning summary | Counter Metric List, Guardrail Definitions | AARRR funnel, Metric baseline, Experiment backlog |
Tagsno overlap | FramingOpportunityIdeationQuestions | ExperimentsGrowthAnalyticsValidation | MetricsMeasurementStrategyExperiments | GrowthMetricsExperiments |