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| Criterion |  Growth Hooked Model |  Product Strategy KPI Tree |  Product Strategy OKRs |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | Multiple workshops over several weeks | 90-180 min initial, dann laufend | 1-2 h Setup | 30-60 min |
Participantsdifferent | 2-8 | 3-8 | 2-20 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Hooked loop, Trigger map, Reward design, Ethics check | KPI Tree, Owner List | OKR set, Measurement plan, Review cadence | Counter Metric List, Guardrail Definitions |
Tagsno overlap | GrowthBehaviorRetention | MetricsStrategyAlignmentMeasurement | GoalsAlignmentOutcomesMeasurement | MetricsMeasurementStrategyExperiments |