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| Criterion |  Growth Hooked Model |  Product Strategy DIBB |  Decision Making Decision Matrix |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | Multiple workshops over several weeks | 1-2 h | 45-90 min | 45-90 min |
Participantssame | 2-8 | 2-8 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Hooked loop, Trigger map, Reward design, Ethics check | DIBB document, Belief list, Bet list, Learning report | Decision Matrix, Scoring Rationale, Selected Option | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | GrowthBehaviorRetention | StrategyDecisionAssumptionsHypothesis | DecisionCriteriaScoringTradeoffs | GrowthStrategyMarketPortfolio |