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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
Multiple workshops over several weeks1-4 Wochen45-90 min1-2 h
Participantsdifferent
2-85-202-83-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkDiary Entries, Longitudinal Patterns, Experience TimelineAnsoff Matrix, Growth Options, Risk NotesNorth Star metric, Input metric tree, Measurement cadence
Tagsno overlap
GrowthBehaviorRetention
UX researchTrackingBehavior
GrowthStrategyMarketPortfolio
GrowthMetricsAlignmentRetention
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