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| Criterion |  UX Research HEART Framework |  UX Research User Interviews |  Product Strategy KPI Tree |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 120 min initial, dann laufend | 30–60 min per interview | 90-180 min initial, dann laufend | 30-60 min |
Participantsdifferent | 3-6 | 1 participant per interview | 3-8 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | HEART-GSM Table, Dashboard | Interview Notes, Themes, Insight Summary | KPI Tree, Owner List | Counter Metric List, Guardrail Definitions |
Tagsno overlap | MetricsUX researchMeasurementSatisfaction | QualitativeResearchCustomerDiscovery | MetricsStrategyAlignmentMeasurement | MetricsMeasurementStrategyExperiments |