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Criterion
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
120 min initial, dann laufend1-2 Tage20-45 min90-180 min initial, dann laufend
Participantsdifferent
3-6Based on research questionBased on research question3-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
HEART-GSM Table, DashboardFindability Metrics, Path Analysis, Revised IAContent groups, Label set, IA hypothesesKPI Tree, Owner List
Tagsno overlap
MetricsUX researchMeasurementSatisfaction
Information architectureNavigationFindability
Information architectureNavigationStructure
MetricsStrategyAlignmentMeasurement
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