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Criterion
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitysame
MediumMediumMediumMedium
Timedifferent
120 min initial, dann laufend1-2 h Setup, laufend1-2 Wochen90-180 min initial, dann laufend
Participantsdifferent
3-62-81-63-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
HEART-GSM Table, DashboardAARRR funnel, Metric baseline, Experiment backlogExperiment card, Result summary, Next betKPI Tree, Owner List
Tagsno overlap
MetricsUX researchMeasurementSatisfaction
GrowthMetricsExperiments
MarketingGrowthExperimentsLearning
MetricsStrategyAlignmentMeasurement
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