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| Criterion |  UX Research HEART Framework |  UX Research First-click Testing |  UX Research Card Sorting |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 120 min initial, dann laufend | 1-2 Tage | 20-45 min | 90-180 min initial, dann laufend |
Participantsdifferent | 3-6 | 10-30 | Based on research question | 3-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | HEART-GSM Table, Dashboard | Click Heatmap, Success Rate, Design Recommendations | Content groups, Label set, IA hypotheses | KPI Tree, Owner List |
Tagsno overlap | MetricsUX researchMeasurementSatisfaction | UXNavigationFindabilityValidation | Information architectureNavigationStructure | MetricsStrategyAlignmentMeasurement |