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Criterion
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
MediumLowMediumLow
Timedifferent
120 min initial, dann laufend30–60 min90-180 min initial, dann laufend45–90 min
Participantsdifferent
3-64-83-83-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
HEART-GSM Table, DashboardEmpathy Map, Assumptions List, Research GapsKPI Tree, Owner ListTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
MetricsUX researchMeasurementSatisfaction
SynthesisQualitativeWorkshop
MetricsStrategyAlignmentMeasurement
SynthesisQualitativeRoot cause
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