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| Criterion |  Growth Growth Experiment |  Growth Hooked Model |  Growth North Star Metric |  Growth Pirate Metrics AARRR |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-2 Wochen | Multiple workshops over several weeks | 1-2 h | 1-2 h Setup, laufend |
Participantsdifferent | 1-6 | 2-8 | 3-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Hooked loop, Trigger map, Reward design, Ethics check | North Star metric, Input metric tree, Measurement cadence | AARRR funnel, Metric baseline, Experiment backlog |
Tags1 shared | MarketingGrowthExperimentsLearning | GrowthBehaviorRetention | GrowthMetricsAlignmentRetention | GrowthMetricsExperiments |