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| Criterion |  Growth Growth Experiment |  Business Strategy GAP Analysis |  Growth Pirate Metrics AARRR |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-2 Wochen | 1-3 h | 1-2 h Setup, laufend | 45-90 min |
Participantsdifferent | 1-6 | 2-8 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Gap Matrix, Action Plan, Risk Notes | AARRR funnel, Metric baseline, Experiment backlog | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | MarketingGrowthExperimentsLearning | StrategyAnalysisPlanning | GrowthMetricsExperiments | GrowthStrategyMarketPortfolio |