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| Criterion |  Growth Growth Experiment |  Growth Funnel Analysis |  Growth Pirate Metrics AARRR |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-2 Wochen | 1-3 h | 1-2 h Setup, laufend | 30-60 min |
Participantsdifferent | 1-6 | 1-5 | 2-8 | 2-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Funnel report, Drop-off analysis, Optimization hypotheses | AARRR funnel, Metric baseline, Experiment backlog | Counter Metric List, Guardrail Definitions |
Tagsno overlap | MarketingGrowthExperimentsLearning | AnalyticsConversionGrowth | GrowthMetricsExperiments | MetricsMeasurementStrategyExperiments |