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| Criterion |  Growth Growth Experiment |  Product Strategy Counter Metrics |  Business Strategy Balanced Scorecard |  Growth Pirate Metrics AARRR |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 1-2 Wochen | 30-60 min | Halber Tag bis mehrere Wochen | 1-2 h Setup, laufend |
Participantsdifferent | 1-6 | 2-6 | 4-12 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Counter Metric List, Guardrail Definitions | Balanced Scorecard, Strategic Measures, Initiative Map | AARRR funnel, Metric baseline, Experiment backlog |
Tagsno overlap | MarketingGrowthExperimentsLearning | MetricsMeasurementStrategyExperiments | StrategyMetricsExecution | GrowthMetricsExperiments |