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| Criterion |  Growth Growth Experiment |  Business Strategy Balanced Scorecard |  Product Strategy KPI Tree |  Growth Pirate Metrics AARRR |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 1-2 Wochen | Halber Tag bis mehrere Wochen | 90-180 min initial, dann laufend | 1-2 h Setup, laufend |
Participantsdifferent | 1-6 | 4-12 | 3-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Balanced Scorecard, Strategic Measures, Initiative Map | KPI Tree, Owner List | AARRR funnel, Metric baseline, Experiment backlog |
Tagsno overlap | MarketingGrowthExperimentsLearning | StrategyMetricsExecution | MetricsStrategyAlignmentMeasurement | GrowthMetricsExperiments |