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| Criterion |  Growth Golden Circle |  Facilitation Stakeholder Mapping |  Product Strategy KPI Tree |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30-60 min | 60–90 min | 90-180 min initial, dann laufend | 1-2 h |
Participantsdifferent | 1-8 | 2-8 | 3-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Stakeholder Map, Engagement Plan, Risk Notes | KPI Tree, Owner List | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | MarketingPositioningCommunication | StakeholdersAlignmentFacilitationChange | MetricsStrategyAlignmentMeasurement | AlignmentStakeholdersStrategyFacilitation |