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| Criterion |  Growth Golden Circle |  Product Strategy KPI Tree |  Facilitation Stakeholder Mapping |  Engineering Goal Question Metric |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30-60 min | 90-180 min initial, dann laufend | 60–90 min | 90-180 min |
Participantsdifferent | 1-8 | 3-8 | 2-8 | 3-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | KPI Tree, Owner List | Stakeholder Map, Engagement Plan, Risk Notes | GQM Table, Metric Profiles |
Tagsno overlap | MarketingPositioningCommunication | MetricsStrategyAlignmentMeasurement | StakeholdersAlignmentFacilitationChange | MetricsMeasurementEngineeringAlignment |