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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration for Ideal Days.
Agile
Ideal Days
Paper illustration for Dot Estimation.
Facilitation
Dot Estimation
Paper illustration for PERT Estimation.
Decision Making
PERT Estimation
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When effort needs to be thought of as real working time, it offers a simple common denominator for comparison. It sorts work by value, risk, and delivery ability. The result is captured as Ideal Day Estimates, Assumption Notes, and Capacity Caveats.When size or effort can only be estimated roughly, Dot Estimation condenses the group's experience into a quick range. It turns individual contributions into a visible selection. The result is captured as an Effort Heatmap, Risk Signals, and Discussion Targets.On complex initiatives, a plain average tends to understate just how uncertain the outcome really is. It separates options, evaluation criteria, and open risks. The result is captured as a PERT Estimate, Expected Value, and Risk Notes.
Complexitydifferent
LowLowLowMedium
Timedifferent
30-60 min15-60 min5-20 min15-45 min
Participantsdifferent
1-82-93-201-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftIdeal Day Estimates, Assumption Notes, Capacity CaveatsEffort Heatmap, Risk Signals, Discussion TargetsPERT Estimate, Expected Value, Risk Notes
Tagsno overlap
MarketingPositioningCommunication
EstimationEffortAgile
EstimationEffortRisk
EstimationUncertaintyRisk
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