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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
Paper illustration for Fault Tree Analysis.
Operations
Fault Tree Analysis
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.For a critical top event with several possible triggers, the method logically models failure paths. It makes visible which combinations of conditions can lead to damage.
Complexitydifferent
LowHighLowHigh
Timedifferent
30-60 min2-6 h30-60 min2-6 h
Participantsdifferent
1-83-102-83-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftFMEA Table, Risk Priority, Mitigation ActionsFishbone Diagram, Cause Categories, Investigation BacklogFault Tree, Critical Paths, Cause Hypotheses, Control Actions
Tagsno overlap
MarketingPositioningCommunication
RiskQualityOperationsRoot cause
Root causeQualityOperations
RiskRoot causeSafety
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