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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30-60 min1-3 h45-90 min60-90 min
Participantsdifferent
1-85-302-84-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftConsensus Clusters, Theme Titles, Priority AreasDecision Matrix, Scoring Rationale, Selected OptionProblem Cluster, Prioritized Challenge, Experiment
Tagsno overlap
MarketingPositioningCommunication
FacilitationConsensusWorkshopAlignment
DecisionCriteriaScoringTradeoffs
FacilitationDecisionProblem solvingWorkshop
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