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| Criterion |  Growth Golden Circle |  Facilitation Consensus Workshop |  Decision Making Decision Matrix |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30-60 min | 1-3 h | 45-90 min | 1-2 h |
Participantsdifferent | 1-8 | 5-30 | 2-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Consensus Clusters, Theme Titles, Priority Areas | Decision Matrix, Scoring Rationale, Selected Option | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | MarketingPositioningCommunication | FacilitationConsensusWorkshopAlignment | DecisionCriteriaScoringTradeoffs | AlignmentStakeholdersStrategyFacilitation |