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| Criterion |  Growth Golden Circle |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy McKinsey 7S |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30-60 min | 2-4 h | 2-4 h | 90-180 min initial, dann laufend |
Participantsdifferent | 1-8 | 3-10 | 3-12 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Strategy Canvas, Value Curve, ERRC Actions | 7S Assessment, Alignment Gaps, Change Actions | KPI Tree, Owner List |
Tagsno overlap | MarketingPositioningCommunication | StrategyPositioningInnovationValue | OrganizationStrategyAlignmentChange | MetricsStrategyAlignmentMeasurement |