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| Criterion |  Growth Golden Circle |  Business Strategy Ansoff Matrix |  Business Strategy Three Horizons |  Growth Growth Experiment |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30-60 min | 45-90 min | Halbtags-Workshop, dann iterativ | 1-2 Wochen |
Participantsdifferent | 1-8 | 2-8 | 3-12 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Ansoff Matrix, Growth Options, Risk Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Experiment card, Result summary, Next bet |
Tagsno overlap | MarketingPositioningCommunication | GrowthStrategyMarketPortfolio | StrategyInnovationPortfolioForesight | MarketingGrowthExperimentsLearning |