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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design.
Complexitydifferent
LowLowLowMedium
Timedifferent
30-60 min45-90 min15-45 min60-120 min
Participantsdifferent
1-82-81-32-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftAnsoff Matrix, Growth Options, Risk NotesADR File, Decision Log, RationaleCommunication Canvas, Stakeholder Messages, Architecture Communication Plan
Tagsno overlap
MarketingPositioningCommunication
GrowthStrategyMarketPortfolio
ArchitectureRationaleDocumentationGovernance
ArchitectureCommunicationStakeholdersCanvas
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