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| Criterion | ![]() Growth Golden Circle | ![]() Facilitation 1-2-4-All | ![]() Innovation Round Robin Brainstorming | ![]() Innovation Rolestorming |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. | When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | 30-60 min | 10-20 min | 20-45 min | 30-60 min |
Participantsdifferent | 1-8 | 4-100+ | 4-10 | 3-12 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Idea List, Shared Insights, Emergent Themes | Idea List, Cluster, Shortlist | Rollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist |
Tagsno overlap | MarketingPositioningCommunication | FacilitationInclusionIdeation | BrainstormingIdeationFacilitationInclusionCreativity | BrainstormingIdeationCreativity |



