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| Criterion | ![]() Product Strategy GIST Planning | ![]() Product Strategy OKRs | ![]() Product Strategy Counter Metrics | ![]() Product Strategy SMART Goals |
|---|---|---|---|---|
Purposedifferent | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | Wochen bis Monate je Goal | 1-2 h Setup | 30-60 min | 15-30 min |
Participantsdifferent | 3-10 | 2-20 | 2-6 | 1-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Goals, Idea bank, Step-project list, Tasks, Learning reports | OKR set, Measurement plan, Review cadence | Counter Metric List, Guardrail Definitions | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | RoadmapOutcomesPlanningExperiments | GoalsAlignmentOutcomesMeasurement | MetricsMeasurementStrategyExperiments | GoalsPlanningMeasurementAlignment |



