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| Criterion |  Business Strategy GAP Analysis |  Growth Pirate Metrics AARRR |  Product Strategy Impact Mapping |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-2 h Setup, laufend | 45-90 min | 45-90 min |
Participantsdifferent | 2-8 | 2-8 | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | AARRR funnel, Metric baseline, Experiment backlog | Impact Map, Outcome Hypotheses, Delivery Options | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | StrategyAnalysisPlanning | GrowthMetricsExperiments | OutcomesStrategyBehaviorPlanning | GrowthStrategyMarketPortfolio |