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Criterion
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Purposedifferent
GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 h1-2 h Setup, laufend45-90 min30-60 min
Participantsdifferent
2-82-82-83-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Gap Matrix, Action Plan, Risk NotesAARRR funnel, Metric baseline, Experiment backlogAnsoff Matrix, Growth Options, Risk NotesSWOT matrix, Strategic options, Action list
Tagsno overlap
StrategyAnalysisPlanning
GrowthMetricsExperiments
GrowthStrategyMarketPortfolio
StrategyAnalysisMarketPositioning
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