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| Criterion |  Business Strategy GAP Analysis |  Product Strategy OKRs |  Product Discovery Outcome-Driven Innovation |  Product Strategy SMART Goals |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 1-3 h | 1-2 h Setup | Mehrere Wochen | 15-30 min |
Participantsdifferent | 2-8 | 2-20 | 2-6 researchers plus sample | 1-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | OKR set, Measurement plan, Review cadence | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | StrategyAnalysisPlanning | GoalsAlignmentOutcomesMeasurement | OutcomesInnovationResearchQuantitative | GoalsPlanningMeasurementAlignment |