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| Criterion |  Business Strategy GAP Analysis |  Product Discovery Outcome-Driven Innovation |  Business Strategy Ansoff Matrix |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 1-3 h | Mehrere Wochen | 45-90 min | 45-90 min |
Participantsdifferent | 2-8 | 2-6 researchers plus sample | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Ansoff Matrix, Growth Options, Risk Notes | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | StrategyAnalysisPlanning | OutcomesInnovationResearchQuantitative | GrowthStrategyMarketPortfolio | OutcomesStrategyBehaviorPlanning |