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Criterion
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 h1-2 h45-90 min45-90 min
Participantsdifferent
2-83-83-82-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Gap Matrix, Action Plan, Risk NotesNorth Star metric, Input metric tree, Measurement cadenceImpact Map, Outcome Hypotheses, Delivery OptionsAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
StrategyAnalysisPlanning
GrowthMetricsAlignmentRetention
OutcomesStrategyBehaviorPlanning
GrowthStrategyMarketPortfolio
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