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| Criterion | ![]() Business Strategy GAP Analysis | ![]() Growth North Star Metric | ![]() Engineering Goal Question Metric | ![]() Product Strategy SMART Goals |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-2 h | 90-180 min | 15-30 min |
Participantsdifferent | 2-8 | 3-8 | 3-6 | 1-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | North Star metric, Input metric tree, Measurement cadence | GQM Table, Metric Profiles | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | StrategyAnalysisPlanning | GrowthMetricsAlignmentRetention | MetricsMeasurementEngineeringAlignment | GoalsPlanningMeasurementAlignment |



