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| Criterion |  Business Strategy GAP Analysis |  Facilitation Dot Estimation |  Product Discovery Smoke Test |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When size or effort can only be estimated roughly, Dot Estimation condenses the group's experience into a quick range. It turns individual contributions into a visible selection. The result is captured as an Effort Heatmap, Risk Signals, and Discussion Targets. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 h | 5-20 min | 1-5 Tage | 45-90 min |
Participantsdifferent | 2-8 | 3-20 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Effort Heatmap, Risk Signals, Discussion Targets | Interest Metrics, Conversion Signal, Learning Note | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | StrategyAnalysisPlanning | EstimationEffortRisk | ValidationExperimentsDemandGrowth | GrowthStrategyMarketPortfolio |