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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 h15-30 min1-2 h90-180 min initial, dann laufend
Participantsdifferent
1-51-84-123-8
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesSMART Goal, Measurement Note, DeadlineAlignment Map, Open Issues, Decision QuestionsKPI Tree, Owner List
Tagsno overlap
AnalyticsConversionGrowth
GoalsPlanningMeasurementAlignment
AlignmentStakeholdersStrategyFacilitation
MetricsStrategyAlignmentMeasurement
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