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| Criterion |  Growth Funnel Analysis |  Business Strategy Porter Five Forces |  Product Discovery Test Card |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 h | 1-3 h | 20-35 min | 45-90 min |
Participantsdifferent | 1-5 | 2-8 | 1-5 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Five Forces Analysis, Competitive Risks, Strategic Options | Test Card with a pre-set threshold | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | AnalyticsConversionGrowth | StrategyCompetitionMarket | ExperimentsValidationDiscoveryHypothesis | GrowthStrategyMarketPortfolio |