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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 h1-2 h Setup, laufend1-5 Tage30-60 min
Participantsdifferent
1-52-8Nutzertraffic2-6
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesAARRR funnel, Metric baseline, Experiment backlogInterest Metrics, Conversion Signal, Learning NoteCounter Metric List, Guardrail Definitions
Tagsno overlap
AnalyticsConversionGrowth
GrowthMetricsExperiments
ValidationExperimentsDemandGrowth
MetricsMeasurementStrategyExperiments
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