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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 h1-2 h Setup, laufend60-120 min30-60 min
Participantsdifferent
1-52-83-82-6
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesAARRR funnel, Metric baseline, Experiment backlogFlywheel Map, Friction Points, Growth Levers, Experiment BacklogCounter Metric List, Guardrail Definitions
Tagsno overlap
AnalyticsConversionGrowth
GrowthMetricsExperiments
GrowthRetentionConversion
MetricsMeasurementStrategyExperiments
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