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| Criterion |  Growth Funnel Analysis |  Product Discovery Landing Page Test |  Product Strategy Counter Metrics |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 h | 1-5 Tage | 30-60 min | 90-180 min initial, dann laufend |
Participantsdifferent | 1-5 | Nutzertraffic | 2-6 | 3-8 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Landing Page, Conversion Data, Learning Summary | Counter Metric List, Guardrail Definitions | KPI Tree, Owner List |
Tagsno overlap | AnalyticsConversionGrowth | ValidationConversionMarketing | MetricsMeasurementStrategyExperiments | MetricsStrategyAlignmentMeasurement |