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| Criterion |  Growth Funnel Analysis |  UX Research HEART Framework |  Product Strategy KPI Tree |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 120 min initial, dann laufend | 90-180 min initial, dann laufend | 30-60 min |
Participantsdifferent | 1-5 | 3-6 | 3-8 | 2-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | HEART-GSM Table, Dashboard | KPI Tree, Owner List | Counter Metric List, Guardrail Definitions |
Tagsno overlap | AnalyticsConversionGrowth | MetricsUX researchMeasurementSatisfaction | MetricsStrategyAlignmentMeasurement | MetricsMeasurementStrategyExperiments |