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| Criterion |  Growth Funnel Analysis |  Growth Growth Experiment |  Product Strategy KPI Tree |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-2 Wochen | 90-180 min initial, dann laufend | 30-60 min |
Participantsdifferent | 1-5 | 1-6 | 3-8 | 2-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment card, Result summary, Next bet | KPI Tree, Owner List | Counter Metric List, Guardrail Definitions |
Tagsno overlap | AnalyticsConversionGrowth | MarketingGrowthExperimentsLearning | MetricsStrategyAlignmentMeasurement | MetricsMeasurementStrategyExperiments |