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| Criterion |  Growth Funnel Analysis |  Engineering Golden Path |  Growth Flywheel |  Growth North Star Metric |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When teams need a reliable default path for frequent use, sprawl quickly emerges without any guiding logic. Golden Path bundles the preferred path so good practice becomes easy and deviation becomes deliberate. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-3 Tage Setup, laufend | 60-120 min | 1-2 h |
Participantsdifferent | 1-5 | 2-8 | 3-8 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Golden Path Guide, Templates, Quality Checks | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | North Star metric, Input metric tree, Measurement cadence |
Tagsno overlap | AnalyticsConversionGrowth | EngineeringProductivityGovernance | GrowthRetentionConversion | GrowthMetricsAlignmentRetention |