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| Criterion |  Growth Funnel Analysis |  Engineering Goal Question Metric |  Product Strategy KPI Tree |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 90-180 min | 90-180 min initial, dann laufend | 30-60 min |
Participantsdifferent | 1-5 | 3-6 | 3-8 | 2-6 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | GQM Table, Metric Profiles | KPI Tree, Owner List | Counter Metric List, Guardrail Definitions |
Tagsno overlap | AnalyticsConversionGrowth | MetricsMeasurementEngineeringAlignment | MetricsStrategyAlignmentMeasurement | MetricsMeasurementStrategyExperiments |