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| Criterion |  Growth Funnel Analysis |  Business Strategy GAP Analysis |  Product Strategy SMART Goals |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 h | 1-3 h | 15-30 min | 90-180 min initial, dann laufend |
Participantsdifferent | 1-5 | 2-8 | 1-8 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Gap Matrix, Action Plan, Risk Notes | SMART Goal, Measurement Note, Deadline | KPI Tree, Owner List |
Tagsno overlap | AnalyticsConversionGrowth | StrategyAnalysisPlanning | GoalsPlanningMeasurementAlignment | MetricsStrategyAlignmentMeasurement |