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| Criterion |  Growth Funnel Analysis |  Business Strategy GAP Analysis |  Growth Pirate Metrics AARRR |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-3 h | 1-2 h Setup, laufend | 30-60 min |
Participantsdifferent | 1-5 | 2-8 | 2-8 | 2-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Gap Matrix, Action Plan, Risk Notes | AARRR funnel, Metric baseline, Experiment backlog | Counter Metric List, Guardrail Definitions |
Tagsno overlap | AnalyticsConversionGrowth | StrategyAnalysisPlanning | GrowthMetricsExperiments | MetricsMeasurementStrategyExperiments |