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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Dot Estimation.
Facilitation
Dot Estimation
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When size or effort can only be estimated roughly, Dot Estimation condenses the group's experience into a quick range. It turns individual contributions into a visible selection. The result is captured as an Effort Heatmap, Risk Signals, and Discussion Targets.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-3 h60-120 min5-20 min1-2 h
Participantsdifferent
1-53-83-203-8
Formatdifferent
AsyncWorkshopWorkshopWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesFlywheel Map, Friction Points, Growth Levers, Experiment BacklogEffort Heatmap, Risk Signals, Discussion TargetsNorth Star metric, Input metric tree, Measurement cadence
Tagsno overlap
AnalyticsConversionGrowth
GrowthRetentionConversion
EstimationEffortRisk
GrowthMetricsAlignmentRetention
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