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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-3 h30-60 min1-2 h1-2 h Setup, laufend
Participantsdifferent
1-52-62-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesCounter Metric List, Guardrail DefinitionsDIBB document, Belief list, Bet list, Learning reportAARRR funnel, Metric baseline, Experiment backlog
Tagsno overlap
AnalyticsConversionGrowth
MetricsMeasurementStrategyExperiments
StrategyDecisionAssumptionsHypothesis
GrowthMetricsExperiments
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